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Service · 02
Paid ads — Meta & Google.
Geo-targeted campaigns by service line. We write the creative, build the landing pages, and report on cost per booked patient — not impressions.
What we run
Four active campaigns at any time.
Split by service line and patient intent: one for high-intent search (Google), one for local awareness (Meta reach), one retargeting site visitors, and one for a specific condition or promotion. Weekly creative refresh so ad fatigue never eats performance.
What we measure
Cost per booked patient. Nothing else.
Impressions, clicks, and CTR are diagnostic — they're not the goal. Every campaign rolls up to one number: what did it cost to put a booked patient on your calendar. Wardsphysiocore averages US$0.58 per qualified conversation across 600+ conversations from under US$350 in spend.
Reporting
One page. Weekly.
No 40-slide monthly deck. A weekly one-pager: spend, conversations, bookings, cost per booking, and what we're testing next. Read it in two minutes over coffee.
Free 15-minute audit
Want us to look at your clinic's setup?
Free 15-minute audit. We'll review how your clinic shows up across Google, AI answer engines, and the map pack — and tell you the three biggest gaps holding back patient bookings.