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TRINIDAD · BARBADOS · BAHAMAS
Patient acquisition systems for clinics.
We don't post on Instagram for clinics. We engineer the entire system — ads, content, lead capture, WhatsApp follow-up, booking workflows, patient CRM.
Results from Wardsphysiocore, our pilot clinic in Arima. Six months, one system.
The problem
Most clinics don't have a marketing problem. They have a system problem.
You rely on referrals.
One quiet month from referring doctors and the schedule has holes.
Your social is sporadic.
Posts go up when you remember. They don't bring patients in.
Your front desk is your CRM.
Leads live in a WhatsApp thread, a notebook, and someone's memory.
What we build
Four pillars. One system. Engineered to produce booked patients.
Website & booking page
A fast, clinical site that answers the three questions every patient has before they call. Online booking that respects your schedule, not a generic widget.
Deliverable
5-page site + booking flow live in 21 days.
Paid ads — Meta & Google
Geo-targeted campaigns by service line. We write the creative, build the landing pages, and report on cost per booked patient — not impressions.
Deliverable
4 active campaigns, weekly creative refresh.
Content engine
Sixteen - Twenty Four posts a month built around the actual questions your patients ask in consult. Scripted, shot, edited, scheduled. You record once a month.
Deliverable
16 - 24 posts / month
Lead-to-booking automation
Every form, ad and DM funnels into one inbox. WhatsApp follow-ups go out in minutes, reminders cut no-shows, and you see every lead in one dashboard.
Deliverable
CRM + WhatsApp + reminder workflows configured.
AI visibility · AEO & GEO
Get your clinic quoted by ChatGPT, Claude, Gemini, and Perplexity.
Patients don't just Google anymore — they ask AI. When someone types 'best physio in Port of Spain for a torn rotator cuff' into ChatGPT or Perplexity, we make sure your clinic is the one the model cites. It's a different game from classic SEO, and most agencies aren't playing it yet.
Answer Engine Optimization (AEO)
We restructure your service and condition pages so answer engines can extract clean, quotable passages — question-led headings, direct one-sentence answers, then the clinical detail. The pattern ChatGPT, Perplexity, and Google AI Overviews reward.
Generative Engine Optimization (GEO)
We engineer the retrieval mechanics: chunk-friendly page structure, MedicalClinic / Physician / MedicalCondition schema, entity clarity across your site, Google Business Profile, and health-council listings — so LLMs resolve you as the authoritative source in your city.
AI-crawler runway
We allow GPTBot, ClaudeBot, PerplexityBot, and Google-Extended in robots.txt, ship a maintained llms.txt, and serve real HTML — the three own-goals that quietly keep clinics invisible in AI answers.
Citation monitoring
Monthly checks across ChatGPT, Claude, Gemini, and Perplexity for the queries your patients actually ask — 'physio near me', condition names, insurance questions — so we know which answers you own and which ones we're still fighting for.
Result: when a patient in your city asks an AI model who to see, your clinic name is in the answer.
Case study
Wardsphysiocore
Trinidad and Tobago
600+
patient conversations from under US$350 in ads
““Before ClinicEng I was the marketing department at 9pm. Now I see new patient bookings come in while I'm with patients.””
How it works
Four weeks to launch. Then we compound.
- Week 1
01 / Audit & setup
Audit your current funnel. Set goals. Install tracking.
- Week 2–3
02 / Build
Site, booking flow, ad accounts, CRM and automations.
- Week 4
03 / Launch
Campaigns live. Content scheduled. First leads routed.
- Month 2+
04 / Optimize
Weekly creative refresh, monthly review, quarterly strategy.
Who this is for
We're a fit for some clinics. Not all of them.
This is for you if
- You own or run an established clinic.
- You have at least one full-time practitioner besides yourself.
- You want predictable bookings, not vanity metrics.
This is not for you if
- You're a solo practitioner working out of a shared space.
- You want a freelancer to post three times a week and call it marketing.
- You need results in 14 days or your money back.
Pricing
One tier. Everything visible. No discovery calls to learn the price.
Full system
Everything included
- 5-page website + booking page
- Meta ad management (4 campaigns)
- 16 - 24 posts / month + 4 short-form videos
- CRM, WhatsApp automation, reminders
- Weekly creative refresh
- Monthly performance review
- Quarterly strategy session
- All assets owned by you
Six-month minimum engagement. Month-to-month after that. Ad spend billed directly by Meta and Google to your card — we never touch it.
About
Built by an operator, not an agency.
My husband runs Wardsphysiocore, a physiotherapy clinic in Trinidad and Tobago. I'm a marketer — so naturally, I assist with the marketing. I built ClinicEng because he needed it. For three years I watched him cobble together a marketing system from freelancers, agencies and late nights. None of it worked until he treated it as engineering: one system, owned end-to-end, measured by booked patients. That system runs the clinic now. I'm bringing it to a handful of other clinics who want the same.
Read the case study →— Kelsey — Founder
FAQ
The questions clinic owners actually ask.
How long does it take to see results?
+
First bookings from paid ads usually arrive in the first 2–3 weeks after launch. Steady-state numbers settle around month three.
What's your minimum contract?
+
Six months. Anything shorter doesn't give the system time to compound.
Do you work with clinics outside Trinidad & Tobago?
+
Yes — currently Barbados and Jamaica. Anywhere in the Caribbean where I can understand your patient base.
What if my clinic is small?
+
If you're a solo practitioner without admin support, the system is too heavy. We're a fit once you have at least one other full-time clinician.
Do I need to be on Instagram already?
+
No. We'll build the account from scratch if needed. What matters more is that you're willing to record one filming day per month.
Who owns the assets?
+
You do. The site, the ad accounts, the CRM, the content library — all under your name from day one.
How is this different from a regular marketing agency?
+
Agencies sell deliverables — posts, ads, reports. We sell one outcome: booked patients. Everything else is just the machine that produces them.
What if it doesn't work?
+
We review at month three. If the cost per booked patient isn't where it should be, we adjust the system or part ways. No lock-in beyond the six-month build window.
Book a 15-minute audit. Free.
I'll review your current setup — site, social, ads, booking flow — and identify the three biggest gaps holding back your patient acquisition. No obligation, no sales pitch.
Calendly
Prefer WhatsApp? Message +1 (868) 779-0224.